Host a workshop and get half!
Our public workshops are almost always presented in cooperation with another organization or sponsor. You provide the venue, manage the registration, we deliver a great workshop.
We split the revenue after expenses such as coffee, etc. Or, you can take your share in workshop slots. Great way to get a free, almost in-house workshop!
email for details. Be sure to include date desired.
Record 1 of 22
The Culting of Brands by Douglas Atkin Looks at product cults in a positive way. The term "Cult" has been abused, this examines how you can use the phenomena to sell your product.
Selling the Invisible by Harry Beckwith Consumers are primarily interested in today are not features, but relationships. Companies should rethink their approach to product development and marketing and sales. Available on MP3
Influence: The Psychology of Persuasion by Robert Cialdini Amazon.com says, "Arguably the best book ever on what is increasingly becoming the science of persuasion. "
The Tipping Point by Malcolm Gladwell Gladwell helps us understand behaviors that were previously mysterious. The Tipping Point also has quite a few interesting twists on the subject. Available on Audio Book
Warfighting: Maneuver Warfare in the U.S. Marine Corps by H.T. Hayden (Editor) and Tom Hayden (Editor) Provides guidelines for actions in combat, concentrating on mission orders, the focus of effort, and the search for the enemy's strengths and weaknesses.
Think and Grow Rich by Napoleon Hill This is a timeless classic about how successful people got that way. Available on Audio Book
Smart Questions by Dorothy Leeds A top management consultant, Leeds shows how to turn ordinary conversational skills into impressive business tools.
Selling Dreams by Gian Luigi Longinotti-Buitoni "Dreamketing"--the marketing of dream items which enable customers to live out their material fantasies.
Warfighting: The United States Marine Corps by U.S. Marine Corps Staff Quintessential guide to prevailing in every competitive situation, be it war, work, play, or daily living.
Crossing the Chasm by Geoffrey Moore The Chasm Theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers.
Other titles: Inside the Tornado Living on the Fault Line The Gorilla Game
Record 1 to 13 of 22 displayed
