The Reading Lists of the Consumer Business Elite

You decide…is this a new competitive edge or a mere curiosity?

Have you ever wondered what your industry peers or competitors are reading? Maybe they are into something that’s passed you by and would be perfect for your company. Or maybe you’d gain a little more insight into what’s hot with your competition. Then again, maybe knowing what your competitors and peers are reading is nothing more than a curiosity. *

Rank	Nabisco	Pepsico	Nike	Nordstrom	Levi Strauss
1	NYT Rank: 4	NYT Rank: 4		NYT Rank: 4	NYT Rank: 4
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* Are there other interesting possibilities?

You bet! One person tried to make stock purchase recommendations based on this data. Frankly, we found that hilarious but “to each his own!” Clearly, there are sharp differences in the reading lists…some are self-centric while others focus on self-help kinds of topics and still others have an abundance of fiction and non-fiction books. We’re sure that you will come up with totally new perspectives. If you do and would like to share, please email us at bob@messagebuilders.com.

Disclaimer: Through the magic of Amazon, we’ve been able to create comparative lists of the books being read by the folks at major companies. There’s nothing “official” about this data…it’s only based on purchases at Amazon without any input or approval from the companies mentioned.

Date Updated: 7/10/2005