The Reading Lists of the Hardware Business Elite

You decide…is this a new competitive edge or a mere curiosity?

Have you ever wondered what your industry peers or competitors are reading? Maybe they are into something that’s passed you by and would be perfect for your company. Or maybe you’d gain a little more insight into what’s hot with your competition. Then again, maybe knowing what your competitors and peers are reading is nothing more than a curiosity. *

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1
Wi-Fi (802.11) Network Handbook


Linux Kernel Development


The Da Vinci Code

NYT Rank: 4

The Leadership Pipeline: How to Build the Leadership Powered Company


Digital Video and HDTV Algorithms and Interfaces (Morgan Kaufmann Series in Computer Graphics and Geometric Modeling)

2
Data Center Fundamentals


The Innovator's Solution: Creating and Sustaining Successful Growth


Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right


Rath & Strong's Six Sigma Pocket Guide


Crucial Conversations: Tools for Talking When Stakes are High

3
Living on the Fault Line, Revised Edition : Managing for Shareholder Value in Any Economy


Shut Up and Sing: How Elites from Hollywood, Politics, and the UN are Subverting America


The Price of Loyalty: George W. Bush, the White House, and the Education of Paul O'Neill


The Da Vinci Code

NYT Rank: 4

First, Break All the Rules: What the World's Greatest Managers Do Differently

4
Fibre Channel for SANs


Execution: The Discipline of Getting Things Done


The Purpose-Driven Life: What on Earth Am I Here For?


Angels & Demons


The Da Vinci Code

NYT Rank: 4
5
MPLS and VPN Architectures, Vol. 2


The Da Vinci Code

NYT Rank: 4

The Teeth of the Tiger


Eragon (Inheritance, Book 1)


Deception Point

6
Cisco Networking Simplified


30-Minute Meals 2


Dude, Where's My Country?


Pompeii: A Novel


A Short History of Nearly Everything

7
Cisco DQOS Exam Certification Guide (IP Telephony Self-Study)


The Secret Life of Bees


Quicksilver (The Baroque Cycle, Vol. 1)


Execution: The Discipline of Getting Things Done


Angels & Demons

8
Beyond Reengineering : How the Processed-Centered Organization is Changing Our Work and Our Lives


Holy Blood, Holy Grail


The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss


The Elegant Universe: Superstrings, Hidden Dimensions, and the Quest for the Ultimate Theory


Bushwhacked : Life in George W. Bush's America

9
CCIE Practical Studies, Vol. 2 (CCIE Self-Study)


The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss


Treason: Liberal Treachery from the Cold War to the War on Terrorism


The Complete Far Side 1980-1994 (2 vol set)


The Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom

10
Presenting to Win: The Art of Telling Your Story


Good to Great: Why Some Companies Make the Leap... and Others Don't


His Dark Materials Trilogy: The Golden Compass / The Subtle Knife / The Amber Spyglass [BOX SET]


The No-Cry Sleep Solution: Gentle Ways to Help Your Baby Sleep Through the Night


Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right


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* Are there other interesting possibilities?

You bet! One person tried to make stock purchase recommendations based on this data. Frankly, we found that hilarious but “to each his own!” Clearly, there are sharp differences in the reading lists…some are self-centric while others focus on self-help kinds of topics and still others have an abundance of fiction and non-fiction books. We’re sure that you will come up with totally new perspectives. If you do and would like to share, please email us at bob@messagebuilders.com.

Disclaimer: Through the magic of Amazon, we’ve been able to create comparative lists of the books being read by the folks at major companies. There’s nothing “official” about this data…it’s only based on purchases at Amazon without any input or approval from the companies mentioned.

Date Updated: 7/10/2005



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