The Reading Lists of
the
Insurance Business Elite
You decide…is this a new competitive
edge or a mere curiosity?
Have you ever wondered what your industry
peers or competitors are reading? Maybe they are into something
that’s passed
you by and would be perfect for your company. Or maybe you’d
gain a little more insight into what’s hot with your
competition. Then again, maybe knowing what your competitors
and peers are reading is nothing more than a curiosity. *
| Rank |
AIG |
Chubb Insurance |
John Hancock |
Met Life |
Aetna |
| 1 |
NYT Rank: 4
|
NYT Rank: 4
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| 2 |
|
|
NYT Rank: 4
|
NYT Rank: 4
|
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| 3 |
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| 4 |
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| 5 |
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|
|
NYT Rank: 4
|
| 6 |
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| 7 |
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| 8 |
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| 9 |
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| 10 |
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* Are there other interesting possibilities?
You bet! One
person tried to make stock purchase recommendations based
on this data. Frankly, we found that hilarious but “to
each his own!” Clearly, there are sharp differences
in the reading lists…some are self-centric while others
focus on self-help kinds of topics and still others have
an abundance of fiction and non-fiction books. We’re
sure that you will come up with totally new perspectives.
If you do and would like to share, please email us at bob@messagebuilders.com.
Disclaimer: Through
the magic of Amazon, we’ve been able to create comparative
lists of the books being read by the folks at major companies. There’s
nothing “official” about this data…it’s only based
on purchases at Amazon without any input or approval from the companies mentioned.
Date Updated: 7/10/2005
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