MessageBuilders offers a variety of services to help you get attention, make your point, and stir the reader or listener into action.

The Written Word:
Tag Lines, Product Descriptions, and More

The words you use are important. If it takes a paragraph to describe your product or what your company does you've lost the audience. Similarly, if the words you use don't touch the reader in some way, don't resonate, then the connection is not as powerful.

MessageBuilders helps you find just the right words to convey your message. The right words to sell your product, the right words to describe your customers' problem, the right words to define your companies' unique advantage.

We can help you with taglines, web site text, brochures. We can help your staff hone their message and sound like you all work for the same company and sell the same product.

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Website Text Content

Websites are not like other media. The words are different, the pacing is different, the style is different.

Website content has to flow quickly, it has to lend itself to "scanning" by the reader. Short, punchy text with an open format. For example:

• Bullets are great.
• Short Paragraphs are a must.
• Simple language is best.

We have experience with doing website text. We can help you.

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Brochures

Brochures are not about you and your company. They are about your prospect.

• What problem do they have?
• How can you fix it?
• How can you do that better than anyone else?

Brochures are about selling, about motivating the prospect to contact you. We have a history of success and can help you create brochure text that gets results.

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Politics, Social Marketing, Public Policy

How you "frame" your issue is as important as the issue itself. Consider "death tax" vs "inheritance tax." Both phrases refer to the same sections of the tax code yet one is extremely negative in its connotation. If you are selling an issue to the public you need to frame the issue before the opposition does. We can help.

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